Make Your Search Marketing Perfect in 2014
This is the year. You’ve either tried to avoid it in the past or were disappointed in the results of those who were trying to help you with their products or services. In 2014, there’s simply no excuse...
View ArticleWe Bought Our First Company (well, part of it) at #NADA2014
[vc_row][vc_column][vc_column_text]At Dealer Authority, we’re always looking for the best partners in arenas that we do not master. Areas such as PPC, websites, analytics, and reputation management...
View ArticleAutomotive Digital Marketing
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your...
View ArticleWe Will Be Launching Dealer Influence in April
[vc_row][vc_column width=”1/1″][vc_column_text]We have been fighting a nasty trend. It’s not that the trend doesn’t have the right intentions. The thing that makes the trend so nasty is that the claims...
View ArticleRant – Reputation Management is NOT Social Media
There is a distinct correlation between reputation management and social media marketing. They often play in the same venues and there is a certain level of cross-pollination possible between the two...
View ArticleHow to REALLY Manage Your Dealership’s Reputation
Reputation is a big deal in the automotive industry. Most dealers are looking at it. Every reputation vendor is placing it as the highest priority for dealers. Let’s look at some of the realities of...
View ArticleIf You Still Think Car Dealers Rip People Off, You Don’t Understand the...
Auto Dealer Marketing The internet killed the car business. Then, it built it right back up. We live in a world of retail transparency, shopping from the couch, and uber-competitiveness. Shoppers have...
View ArticleAutomotive Social Media and Reputation Management should be Split Apart
Social media has been on a steady rise as a valid service in automotive since 2009. Old companies add social media services to their offerings. New companies that specialize in social media continue to...
View ArticleWhere Did My Dealership’s Google Reviews Go? The Mysterious Case of Vanishing...
The post Where Did My Dealership’s Google Reviews Go? The Mysterious Case of Vanishing Reviews appeared first on Dealer Authority.
View Article12 Steps to Developing a Powerful Google Business Profile for Car Dealerships
The post 12 Steps to Developing a Powerful Google Business Profile for Car Dealerships appeared first on Dealer Authority.
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